Vincent Ayar and the Cannabis Accessory Industry

The cannabis economy has distinct layers: growers, processors, retailers and the companies that make the gear consumers use. Ooze belongs to that last group. Its catalog has included 510-thread vape batteries, rigs and travel kits, designed for people who prefer flower and for those who prefer concentrates.

That distinction matters when people search Vincent Ayar's name alongside the word cannabis. His work is in product design and brand, in a segment that sells through smoke shops and accessory retailers.

Ooze launched with personal vaporizer batteries in April 2015. Michigan's adult-use vote came in 2018. Starting years ahead of that meant the brand was already established, with a warehouse, a catalog and a customer base, by the time the wider market grew around it.

Vincent has explained the name directly: when you think of ooze, you think of slime, and much of the early product was aimed at concentrate users. Concentrates are sticky, viscous extracts, so a brand name evoking that texture told the target customer immediately who the products were for.

Over time the line widened to include products for flower users too, which broadened the audience without abandoning the original niche.

The owners are Michigan natives and the company is proud of its hometown, but Vincent has said the brand is built for a national audience. Through its distribution business, products reach thousands of shops across the US and Canada.

In accessories, especially electronics like batteries, reliability is the product. Ooze sources every piece that goes into its products and backs its 510-thread batteries with the Ooze Warranty Program. For a consumer comparing nearly identical-looking batteries on a shelf, a warranty and a known brand name are the tiebreakers.

As context, accessory brands reach consumers mostly through independent smoke shops, vape stores and specialty retailers rather than through dispensaries alone. That channel is fragmented, with thousands of small owners, which is why Ooze's sister business in distribution matters so much. A product can be well designed, but it only sells if it is on the shelf.

For Vincent Ayar, the result is a career that touches the industry at two points: designing what gets made, and, as a Partner in the wholesale arm, helping decide where it goes.